Eau de Cologne - it's a name you all have grown up with - loved it or not. It's a synonyme for eau de parfum, like burberry became for the word "trenchcoat". Frankly speaking, having a bit of a stiff image and - because we know the fragrance from our childhood days where "elder people" used it a lot - maybe not really in fashion any more.
On this historical date, 4711 was launched with a whole line of body care products.
For more information:
4711 NOUVEAU COLOGNE digital pressemap
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Press contact: PR-team 4711 NOUVEAU COLOGNE
T: +49 (0)30 28 39 21-479
F: +49 (0)30 28 39 21-29
nouveaucologne@aperto.de
The lighter image of 4711 appeals to the new generation of 4711 customers
04.07.2011 - a perfect day to launch the 4711 NOUVEAU COLOGNE fragrance in Berlin, alongside the 4711 prosecco with two designers, DJanes and Joe Denalane live - a legend on the stage.
As new fragrance and with an elegant image, Nouveau Cologne is hitting the theatres with a 60 sec. trailer:
4711 trailer still
Thanks to Yasmine Orth and Caro Clash, stylistberlin was present at this exclusive event and can deliver you some impressions of the launching event, one day before Berlin's fashionweek is starting:
actually, you got a whole flakon in the goodie bag ;)
before the show and most of the guests arrived
the bar
Arena getting filled
Nicola de Main
spotted: the usual suspects
PROPS to YASEMINE O.
All in all a nice event, one DJane playing some Round Table Knights tunes before the fashion shows started and overall a bit "nicer" visitors than at the usual launching parties in Berlin.
Thumbs up!
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